Mistin was chatting with a business minded non-religious friend in the neighbourhood
“Is there such a thing as a five year funk in business?”
“Absolutely, it’s about the time you start asking the question, ‘Am I going to be doing this forever?’”
“Well my husband and I talked about it, and we feel like there isn’t anything else we’d rather do with our lives, it’s just that we feel like we are in a bit of a funk, maybe because we don’t feel very successful with our church.”
“Well, how do you define success for your church? How do you measure it?”
“I suppose one way we would measure it, would be to help people love and follow Jesus to such a point that they are willing to be publicly baptized.”
“Ok, well then, we need to figure out a workable pipeline that leads people from attending your mothers day parties to becoming devoted enough to Jesus that they want to be baptized.”
“Business works like this, you do free stuff at the beginning, people get interested, then you call people to sign on for small packages, then medium packages, then the large package which in your case is fully devoted followers of Jesus who want to be baptized. It seems to me that you and Dennis are excellent at giving away the free stuff — you are good at the entry level, your mothers day parties and BBQ’s are tremendous, everybody loves them, but then where do you take the people from there?”
“Well, we just kind of wait, and pray, we believe the Spirit of God works in people to where they will start asking questions, and when they do we are ready to talk about Jesus with them.”
“Hmm, yeah, the spirit thing, I suppose that’s important, but what about small and medium packages? Take me for example, I don’t know enough about Jesus and baptism to know if I want the big package, but, knowing you guys, I’d probably be interested in a small or medium package, well anyway, happy to talk more about this if you like, we really want to help you.”
Thus concluded business 101 for the Wilkinsons. Does she have a point? What small and medium packages could we as a church offer? Is the church like Costco? Experience free samples of sausages, so that you can buy a package of sausages, so that you will eventually buy a pallet of them? Is the flow of Christian discipleship about smooth up-sell? I don’t think so.
Even still at what point does the walk of faith meet with a business model that works? Are there strategies that can be employed to help along the process of discipleship? The great evangelist Billy Sunday of the late 19th century bragged that he could personally guarantee a soul for every dollar donated to his business model of evangelism. Does success really come down to business models and marketing?
The only pipeline I know of is love. We must love people well, that means being present and available, that means being generous and hospitable. That means being a good friend and one who sees the needs of a neighbourhood and meet’s them. The Spirit of God acts through these tangible expressions of love, this inevitably creates conversations, which create opportunities for people to grow in their knowledge and love for the Lord and for the Lord’s people. If every Christian practiced the above as their pipeline towards success. I suspect there would be a lot more baptisms.